Raising Revenue Through Storytelling

Leverage personal narratives for profitable business connections

Master the art and science of storytelling to boost your business impact. This course reveals how compelling narratives can drive results—whether you’re closing deals, launching products, leading teams, or securing buy-in. Through neuroscience-backed frameworks and hands-on practice, you’ll learn alongside your peers to craft authentic, values-driven stories that optimize business opportunities. You’ll leave with a portfolio of powerful narratives that set you apart and set you up for success.

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Storytelling

Negotiation

6 Hours

For Everyone

1. Created to Connect

Activating the Brain’s Storytelling Superpowers

Objectives

Leverage brain science for memorable messaging

Apply essential narrative elements for deeper human connection

Transform emotional connections into business growth

Adapt stories across different business contexts

2. Owning Your Origin Story

Transforming Personal Experiences into Professional Value

Objectives

Discover leadership strengths within personal experiences

Build credibility through authentic, courageous vulnerability

Connect personal narratives to business objectives

Transform challenges into professional strengths

3. Looking Back, Leading Forward

Applying Story Frameworks for Leadership and Business Growth

Objectives

Discern the story details that make a difference

Master strategic timing of storytelling for lasting impact

Craft balanced narratives that preview growth potential

Ensure storytelling’s impact on business outcomes